Tuesday, 1 July 2008

Sara Phillips

Sara Phillips made the decision to start her own label while studying an Advanced Diploma in Fashion Design at Sydney Institute’s Fashion Design Studio. The twenty-two year old Sydney-sider had always wanted to have her own business. After gaining invaluable industry experience with fashion heavy-weights including Jayson Brunsdon and Saba it was time to take the plunge. Phillips was never interested in working for any other designers after she graduated. "I thought it was important to start creating a foundation for my label while still at college”.

The result is the beautifully executed self-titled label, Sara Phillips. Feminine, fresh, innovative with a strong trend focus; Phillips’ SS09 collection entitled In Bloom is about to take the fashion set by storm.

The collection is brimming with fun wearable dresses and separates. The unique result is a combination of feminine design with an eccentric quirky touch and one of a kind prints.

Taking cues from the film The Secret Garden such as vintage floral prints, and simply wanting to create “pieces that were missing in my own wardrobe” provided Phillip’s inspiration for the range.

The delicate colour palette of silver, powder blue, lilac, white and pink with unexpected injections of denim and black makes for pretty garments with a definitive edge.

The designer who cites Penelope Tree, Patti Smith and Charlotte Gainsbourg among her style icons, says that her label will appeal to “any woman that finds real enjoyment through fashion”.

In an admirable move for a young designer, the entire range is made in Australia, a process that is very important to Phillips. “If you can keep work onshore, why wouldn’t you? It is important to keep Australian machinists in work, and you definitely have better quality control, which makes for better garments”.

Sara Phillips In Bloom is released nationally this month. It is stocked in some of the country’s premier fashion boutiques including Anaki, Euphoria, Sekushi, Lady Boutique, Miss Mouse, Belle, Paige and cult online stores www.stylepalace.com.au and www.beginningboutique.com.au.

Cascade dress

Ditsy bow T- shirt dress

Peony dress

Wind in the willows dress


Ubbs said...

not sure how I stumbled upon the blog but those threads are amazing, have shown this to the missus as a hint haha

Doni W said...

Love those looks...I'm linking you.