Since going solo it seemed appropriate that Petrova Hammonds's label formerly known as 'Lady' go back to its original roots and be re-named "Lady Petrova". The name was an ode to her father who was also a fashion designer who's label was 'Lord Kim'.
Her self titled collection draws inspiration from the classic 80's cult film '
Heathers' as well as the colourful artworks of
Sonia Delauney. Whilst exploring the power of cliques & colour theory, Petrova's collection stays true to her signature aesthetic by incorporating sugary cupcake colours, vintage printed fabrics and lace in styles that can be morphed and reversed for a number of looks.
For a behind the scenes peek at the making of the look-book head to
http://www.youtube.com/watch?v=8o_CVYFnviE.
The high summer collection is due to arrive in stores during late October early November.
Melbourne based label THE GRADUATE are launching their first solo collection titled 'Hunted By Wolves'. Initially the label started off as an alternative to the scarf market but now has evolved into something even bigger and better. The collection is inspired by all things dark and mysterious and while it is predominantly a menswear line, many of the pieces are unisex.
Newly conceived Sydney label Problem Child specialises in accessories that are refreshingly quirky and clever. The eclectic debut collection consists of beautifully textured jewellery, belts, scarves and underwear inspired by a mix of Edwardian dapper, Spanish Catholicism, licorice all-sorts and my favourite, parlor pussy cats.
Emerging Sydney label Song for the Mute is an exciting new concept conceived by award winning graphic artist Melvin Tanaya and Italian trained fashion designer Lyna Ty. The label is a nod toward the directional struggle encountered by the contemporary male. Their debut A/W 2010 collection titled Ink explores a mixture of eras in a way that is raw, organic and story telling creating the antithesis of corporate uniformity.
Melbourne based design collective Otto, stays true to its Scandinavian designer heritage featuring denim in timeless cuts with minimalistic branding and a strong focus on fashion forward fits in unique washes.
