Friday, 2 October 2009

Lady Petrova


Since going solo it seemed appropriate that Petrova Hammonds's label formerly known as 'Lady' go back to its original roots and be re-named "Lady Petrova". The name was an ode to her father who was also a fashion designer who's label was 'Lord Kim'.

Her self titled collection draws inspiration from the classic 80's cult film 'Heathers' as well as the colourful artworks of Sonia Delauney. Whilst exploring the power of cliques & colour theory, Petrova's collection stays true to her signature aesthetic by incorporating sugary cupcake colours, vintage printed fabrics and lace in styles that can be morphed and reversed for a number of looks.

For a behind the scenes peek at the making of the look-book head to http://www.youtube.com/watch?v=8o_CVYFnviE.








The high summer collection is due to arrive in stores during late October early November.

5 comments:

Emma said...

I love these photos and the bows

xoxo

Summer said...

Gorgeous! Love it. =D

Summer
A Writers Den
Brown Mestizo

Summer said...

Love the color blue overall dress. =D

Summer
A Writers Den
Brown Mestizo

Leah said...

Wow. I am so obsessed with bows. I think this line was made for me...

Acaislim said...

I love these photos!
Amazing.